The Future of Home Services is Employee-Owned—Meet the Leaders Making It Happen

At American Dream Home Services (ADHS), we’re not just building a company—we’re building a movement. A movement where employees are owners, where legacy matters, and where home services professionals have the opportunity to share in the success they help create. Behind this vision are two passionate leaders: Will Petter and David Shurna. Together, they bring a powerful combination of financial expertise and values-driven leadership to create a home services business unlike any other.

Will Petter: A Financial Expert Who Chose a Better Way

Before co-founding ADHS, Will Petter spent over 15 years in finance, mergers and acquisitions, and strategic business growth. He helped scale businesses to over $300 million in revenue, navigating complex transactions along the way. However, after years in private equity, Will saw firsthand how traditional business exits often prioritized investor returns over employees' well-being and a company's long-term future.

Driven by a desire to do things differently, Will co-founded ADHS with a simple but revolutionary idea: business success should benefit everyone, not just a select few. By transitioning home services companies into employee-owned enterprises, Will ensures that employees—who are the backbone of every company—can share in the wealth they help create.

See Will's LinkedIn Profile

David Shurna: A Visionary in Values-Based Leadership

David Shurna brings a unique background in leadership development and social entrepreneurship. As the co-founder and former Executive Director of No Barriers USA, David has dedicated his career to helping people overcome adversity and reach their full potential. He has worked with Fortune 500 executives and small business owners alike, guiding them through transitions with a focus on values, growth, and long-term impact.

David believes that great businesses are built on strong, mission-driven teams. He applies his expertise in leadership and team-building to ADHS, ensuring that every employee-owner understands their role in shaping the company’s future. His philosophy centers on "Rope Team" leadership—the idea that success comes from people supporting each other as they climb toward shared goals.

See David's LinkedIn Profile

A Values-Based Business That Rewards Employees

At ADHS, we believe that employees should be more than just workers; they should be owners. Our Employee Stock Ownership Plan (ESOP) model provides employees with a real stake in the business, allowing them to build wealth, take pride in their work, and contribute to a thriving company culture.

Our core values drive everything we do:

• Employee Empowerment: Ownership opportunities create a more engaged and motivated workforce.

• Integrity: We act ethically in every business decision.

• Community Impact: We invest in the people and communities we serve.

• Sustainable Growth: We focus on long-term success, not short-term gains.

• Legacy Preservation: We honor the hard work of business owners by ensuring their companies and employees continue to thrive.

By acquiring home services businesses and transitioning them into employee-owned companies, we’re not just helping owners retire—we’re creating lasting, sustainable businesses where employees share in the rewards of growth.

Join the Movement

American Dream Home Services is on a mission to change the home services industry. We’re not just another company—we’re a business built on trust, integrity, and shared success. If you’re a home services business owner looking for an exit strategy that preserves your legacy and rewards your employees, we’d love to talk.

Together, we can build the nation’s most trusted employee-owned home services provider—one that values people as much as profits.

Learn more at www.AmericanDream-HS.com.